A 90-minute live workshop for executives and operators who want to turn AI into their unfair advantage—not just another tool collecting dust.
Reserve Your SeatWhile your competitors are using it to make million-dollar decisions. Same tool. Completely different outcomes.
But between the hype, the fear, and the endless tutorials, you still don't have a system that actually moves the needle.
You don't need another course on prompt engineering. You need to see how someone like you actually uses this thing.
Never ask naked questions. Feed it the raw materials—contracts, transcripts, data. Most people describe problems. You upload them.
Tell it what success looks like before it starts. "Help me with X" gets average results. "Here's what winning looks like" gets breakthrough.
Never ask for one thing. Get the deliverable AND the review checklist AND the human oversight points. Build QC into every request.
Use it to think through complex multi-variable decisions—career, money, people, strategy. Not just "write me a thing."
Cross-reference. Pressure-test. Use multiple angles. Don't trust one answer—interrogate until you're confident.
Projects, custom instructions, building shared understanding over time. Not one-shot conversations—compound intelligence.
Live Zoom workshop. Real examples from real business situations. Limited to 20 seats so you can ask questions and get direct feedback.
Live on Zoom
90 Minutes
Limited to 20
$497
Includes methodology framework + prompt templates
Mike Parrella has spent 15+ years building and scaling B2B software companies in complex, regulated industries.
He's led companies through acquisitions, built products from zero, and managed teams across multiple continents. Now he's obsessed with one question: how do operators actually use AI to multiply their impact?
This isn't theory. It's the methodology he uses every day to run a company, make decisions faster, and do the work of a team three times his size.